We are building the next $100M CPG brand and we want you on this journey. CRANEL is a fast-growing D2C business in the US and Australia. We are on a mission to reinvent how people think about cranberry! Our flagship product is a 100ml cranberry formula packed with 3,000 cranberries— that actually works. No sugar. No fillers. Just 3,000 cranberries per bottle, clinically studied and packed with antioxidants. We are looking for an absolute weapon, self-starter to join our team as we make CRANEL a household name. Role includes $xxx salary, and generous equity. Join us as we build something huge. This is a marketing role and we want people that are not afraid to stand out! We are backed by the co-founder of Liquid IV, the former CEO of AG1, and are ready to build the next big thing (profitably!) Role Description We’re looking for a Go-To-Market Marketing Lead who’s a strategic operator, performance-driven, and obsessed with execution. You’ll be in charge of building and running our entire growth engine — across Meta, Google, Klaviyo, organic, and more — to make CRANEL a household name. What you’ll do Own the full-funnel growth strategy: paid, email/SMS, organic, and everything in between Launch and optimize campaigns across Meta , Google , Klaviyo , TikTok, Amazon, and more Build and lead channel testing frameworks, creative direction, and rapid-fire experiments Work closely with the founders (that’s us!) to shape offers, messaging, and positioning Dive into data — CAC, LTV, ROAS, retention — and act on it weekly Plan and execute big GTM moments (think: seasonal campaigns, product drops, press hits) Collaborate with our media buyers, freelancers, and creative team We’re looking for someone who Has 5+ years of experience in DTC/eComm growth marketing (bonus if wellness/FMCG) Has deep, hands-on experience with Meta Ads , Google Ads , and Klaviyo Gets scrappy and loves iterating quickly — you know what 'moving the needle' actually means Can work in-office or hybrid in NYC — we want to jam IRL Thrives in early-stage chaos and wants ownership, not just a job Details NYC-based Open to full-time or part-time depending on fit Comp: flexible depending on experience — can include equity or performance upside We’re not just looking for a media buyer. We want a partner to help us scale CRANEL to the moon — with speed, taste, and precision. Seniority level Executive Employment type Full-time Job function Marketing and Sales Industries: Consumer Goods #J-18808-Ljbffr CRANEL®
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