Job Description

Head office : 2800 Biscayne Boulevard Miami, Florida 33137
Miami

The in-house Digital Marketing Manager will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. Responsible for all aspects of a companys marketing operations. The central goal is to help grow a brands influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website traffic and acquiring leads or customers. Duties will include planning, implementing, and monitoring digital marketing campaigns across various digital networks. The ideal candidate is someone with experience in Hospitality and F&B marketing. He/she needs to demonstrate excellent interpersonal, project management, and analytical skills.

Responsibilities:

• Develop and implement a comprehensive digital marketing strategy with Project Managers tailored to the restaurant/hotel industry to drive online reservations, increase foot traffic, and enhance brand awareness.
• Plan and execute restaurant/hotel-specific digital marketing campaigns, including promotions, special events, and seasonal offers across various channels such as website, email, and PPC advertising.
• Design and implement email marketing campaigns to promote specials events, MM Members Club, RDG Newsletter, Programmed Nights, and programs to engage with customers and encourage repeat visits.
• Optimize the restaurant/hotel websites and online listings for local search to improve visibility in local search results and attract nearby customers.
• Create website banners, landing pages, update images on website and third-party sites to ensure all content is update to date.
  Identify and partner with bloggers, or neighboring businesses for co-marketing opportunities to reach a wider audience.
• Promote menus, special dishes, and events through digital channels.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics. Provide regular reports and insights to measure ROI and optimize campaign strategies.
• Develop and implement an effective SEO strategy with an agency to improve organic search rankings, increase website traffic, and drive conversions. Conduct thorough keyword research to identify high-value keywords and optimize website content accordingly. Optimize website content, meta tags, and internal linking structure to improve search engine visibility and user experience. Identify and resolve technical SEO issues such as crawl errors, site speed optimization, XML sitemaps, and mobile friendliness. Build high-quality backlinks through outreach, content marketing, and link-building strategies to improve domain authority and rankings.
• Collaborate with the Project Managers to create SEO-friendly content that aligns with target keywords and meets user intent.
• Conduct regular SEO audits to monitor performance and identify opportunities for improvement. Provide detailed reports and insights on SEO KPIs, rankings, and traffic trends.

Profil

• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing channels and tools.
• Bachelors degree in marketing, Digital Marketing, or a related field.
• Experience with SEO/SEM, email marketing, social media, and display advertising campaigns.
• Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
• Excellent analytical, communication, and project management skills.
• Creative thinker with a passion for digital marketing and staying updated with the latest trends and best practices.

Company description

Riviera Dining Group (RDG) reimagines luxury hospitality by creating immersive, meticulously crafted experiences defined by striking design, vibrant energy, and exceptional attention to detail. Each of its venues offers a refined and inspiring atmosphere where elevated cuisine and personalized service come together to create memorable, multi-sensory moments. Since launching its flagship concept, MILA, in 2020, now ranked #5 by The Restaurant Business, RDG has expanded its portfolio with standout destinations such as AVA MediterrAegean, CASA NEOS, MM, and upcoming concepts like NOORA, Claudie, and HON?.

Driven by a clear and ambitious vision, RDG delivers tailored experiences in stunning settings, built on a foundation of creativity, excellence, and innovation. The group cultivates a collaborative, respectful workplace that empowers talent and encourages inspiration at every level. As it continues to grow throughout Florida and prepares to enter key global markets, including New York, London, Dubai, and Paris, RDG remains focused on crafting unforgettable moments that elevate the standard of hospitality.

At RDG, intention guides every detail, and each guest experience is designed to inspire, enchant, and endure.

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