Job Description

Digital Marketing Manager – Immediate Hire

• Location: Bath Beach, Brooklyn
• Job Type: Full-Time | On-Site
• Compensation: Competitive | Based on Experience

About the Role

We are seeking a results-driven and analytical Digital Marketing Manager to lead our paid advertising, performance marketing, and digital strategy efforts . This role is responsible for managing PPC campaigns, Product Listing Ads (PLAs), paid search, social media marketing, and overall digital marketing strategy . The ideal candidate is data-focused, highly strategic, and experienced in executing paid media campaigns that drive conversions and ROI .

Key Responsibilities

• Develop, manage, and optimize PPC, PLA, and paid search campaigns across Google Ads, Bing Ads, and other platforms.
• Oversee social media marketing campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and TikTok.
• Create and execute a comprehensive digital marketing strategy that aligns with business goals.
• Monitor ad performance metrics, conversion rates, and ROI , making data-driven adjustments for continuous improvement.
• Research keywords, audience targeting, and ad placements to optimize cost per acquisition (CPA) and return on ad spend (ROAS) .
• Collaborate with creative and content teams to develop engaging ad creatives, landing pages, and A/B testing initiatives .
• Manage budgets and allocate ad spend efficiently across platforms.
• Keep up with industry trends, algorithm changes, and best practices to stay ahead of competitors .
• Generate reports on campaign performance, insights, and areas for improvement.

What We’re Looking For

• 3+ years of experience in digital marketing, with a focus on PPC, PLAs, and paid search campaigns .
• Hands-on experience with Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC platforms .
• Strong analytical skills and experience with Google Analytics, Google Tag Manager, and other tracking tools .
• Ability to create and optimize conversion-driven landing pages .
• Proficiency in A/B testing, bid management, and performance optimization .
• Experience managing budgets and maximizing ROI on ad spend .
• Strong understanding of SEO, keyword research, and competitive analysis .
• Excellent communication and problem-solving skills.
• Ability to work in a fast-paced, data-driven environment and adapt to changing priorities .

Why Join Us?

• Immediate and direct hire opportunity.
• Work in a dynamic and fast-growing company that values innovation and performance-driven marketing.
• Be part of a high-impact team with opportunities to lead and shape marketing strategy.
• Competitive salary and career growth opportunities .

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