Job Description

SUMMARY:

The Senior Marketing Specialist supports the Marketing VP to execute on all segments of a specific business unit's annual marketing plan, with an emphasis on driving business growth and recruitment activities.

Independently develops campaigns, content, and promotional activities that follow the strategies set forth by business unit Leadership and the Marketing VP. This position requires advanced verbal and written communication skills, independent project and time management, and a comprehensive marketing foundation.

ESSENTIAL DUTIES & RESPONSIBILITIES:
• Works with Senior Leadership within a business to consult on recruiting and sales marketing strategies and deliverables.
• Develops original blog, e-mail, social, and sales content.
• Develops content aligned with SEO and conversion driven best practices.
• Designs recruiting and sales collateral and HTML e-mails.
• Responsible for uploading and publishing blog content in a Wordpress site.
• Responsible for developing and sharing social posts across all social media channels.
• Responsible for maintaining a monthly blog and social media schedule that ties into the larger, annual goals set forth in the annual marketing plan.
• Reviews Google Analytics, and other platform specific analytics, to implement campaign, content and advertising goals.
• Monitors and responds to reviews, comments and messages across all social media channels and review sites, following established social media engagement practices.
• Acts as a liaison between Human Resources and Sales Management to effectively respond to any colleague or business specific posts, comments or messages received online.
• Participates in campaign planning meetings with the Marketing VP and Team to provide recommendations or support on emerging topics or new content ideas.
• Works with project management, video production, digital production, graphic designers and copywriters to develop all supporting content and assets for larger marketing programs and campaigns.
• Works with the digital marketing's team of PPC, SEO and Social Media experts to develop promotional tactics for larger marketing programs and campaigns.
• Works with the Public Relations Specialist to promote earned media activity across social media channels, in weekly marketing updates to the field, and in scheduled client and candidate e-newsletters.
• Works with project management and digital production to upload all earned media activity to the Newsroom segment of the business's website.
• Works directly with field-level business personnel to coordinate local or regional events.

SECONDARY FUNCTIONS:
• Acts as a team leader in the absence of the Marketing VP.
• Supports the Marketing VP on national level events.
• Supports the Marketing Coordinators and Specialists on field-driven marketing requests.
• Conducts local trainings on marketing programs or solutions as needed.

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:
• Bachelor's degree required.
• Staffing industry experience a plus.
• 4-6 years of work experience in a marketing specific role.
• Extremely strong verbal and written communication skills.
• Advanced in Microsoft Word, Excel and PowerPoint.
• Advanced in Adobe InDesign and/or Adobe Photoshop.
• Proficient in Google Analytics and Google AdWords.
• Experience with Wordpress, or a similar CMS.
• Proficient across all social media channels, most importantly Facebook, Twitter, Instagram, and LinkedIn.
• Strong multi-tasking and project management capabilities.
• Successful in a high-pressure, deadline-driven environment.
• Comfortable in an open, shared workspace.

Job Tags

Work experience placement, Local area,

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