Job Description

Overview

At Justworks, youll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

Were helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. Were data-driven and never stop iterating. If youd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, wed love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

If this sounds like you, youll fit right in.

Who You Are

We are seeking a skilled and experienced Programmatic Media Manager to own the end-to-end strategy and execution of our programmatic display, video, CTV, and audio programs. This role is pivotal in driving brand awareness, lead generation, and revenue growth through data-driven media strategies. You will be responsible for the full campaign lifecycle, including strategy development, budget allocation, implementation, optimization, and measurement. In addition, you will lead the development and execution of new audio initiatives, focusing on streaming, podcasts, and other emerging platforms.

This role reports directly to the Senior Manager, Paid Media and plays a vital role in shaping our overall media investment strategy.

Responsibilities

• Build and Execute Media Strategy: Develop and implement programmatic media strategies (CTV, YouTube, Display, Audio), aligned with Justworks' goals for brand awareness, lead generation, and revenue growth.
• Campaign Execution & Optimization: Own the full campaign lifecycle from planning to execution, including trafficking, tracking, and ongoing optimizations in platform (TTD, Google Ads, etc.). Monitor and report on KPIs, identifying trends and opportunities for optimization.
• Audience & Data Management: Utilize first-party, third-party, and intent data to create precise B2B audience segments, ensuring highly targeted campaign delivery.
• Budget Ownership & Financial Management: Own budget management, ad spend, pacing, and forecasting for programmatic channels, ensuring efficient allocation of resources to maximize ROI.
• Audio Channel Strategy: Explore, develop, and launch new initiatives to revamp our audio channel strategy, including streaming, podcasts, and other emerging audio platforms. Lead the execution of campaigns across these new channels, ensuring alignment with overall marketing and business goals.
• Testing & Insights: Develop testing roadmaps and learning agendas to drive actionable insights, inform ongoing optimizations, and ensure optimal budget allocation.
• Incrementality & MTA: Partner with the analytics team to develop and execute channel incrementality testing and multi-touch attribution (MTA) analyses to measure campaign effectiveness and improve decision-making.
• Creative Collaboration: Work closely with both internal and external creative teams on creative concepting, briefing, rotations, and ongoing optimizations to ensure creative is aligned with campaign goals and performs at its best.
• Platform Relationship Management: Build and maintain strong relationships with programmatic platform partners (e.g., The Trade Desk, CM360, etc.), ensuring that you are leveraging platform capabilities to the fullest.
• Clear Communication: Confidently and clearly communicate campaign outcomes, insights, and recommendations to key stakeholders, ensuring transparency and alignment on goals and results.

Qualifications

• 6+ years of experience working in programmatic media
• At least 2+ years B2B experience, ideally SMB focused
• Experience balancing brand awareness and demand goals
• Expert knowledge of digital ad technologies including DSPs, ad servers, pixel tracking, ad ops, attribution, campaign set up and tracking
• Hands-on experience with The Trade Desk and CM360
• Proven track record of managing media budget to revenue goals and efficiency metrics
• Exceptional quantitative and analytical skills are essential. Must have ability to interpret and organize data and identify actionable insights

Compensation

The base wage range for this position based in our New York City Office is targeted at $109,000 to $119,900 per year.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

Were proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status.

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