Description
Jo Malone London North America is seeking a Senior Manager, Events & Experience to lead the execution of consumer and creator-driven activations across national retailers and free-standing stores. This role suits a candidate with trade marketing experience who is eager to deliver high-impact events, drive retail growth, and develop strategic leadership within luxury beauty.
Key Responsibilities:
Retailer Experience
Build omni-channel event programs with retailers using TOA, sampling, and activations
Analyze gifting and event periods to measure ROI and optimize future plans
Partner with Field and Key Account teams to apply consumer data for growth strategies
Oversee coordinator to ensure timely delivery of products, props, and collateral
Work with Visual Merchandising to create unique in-store experiences
Partner with Field, Education, and PR to deliver in-store, virtual, and influencer events
Track event learnings to drive continuous improvement
Free Standing Store (FSS) Marketing
Support FSS activations in partnership with Director and Commercial lead
Contribute to promotional calendars aligned with brand priorities
Drive forecasting and assortment strategy while ensuring e-tail alignment
Budget & Program Management
Manage account budgets, track spend, and review ROI
Oversee sampling, collateral, and promotional planning with Account Management and Marketing Ops
Ensure timely production and distribution of materials
Market Research & Analysis
Research consumer and industry trends to inform event strategy
Track performance metrics and provide actionable insights
Cross-functional Collaboration
Partner with Marketing, Commercial, Education, and Field teams to ensure alignment
Support integration of events with overall brand strategies
Qualifications
Ideal Candidate:
A strategic thinker with leadership potential and passion for luxury beauty. Thrives in a fast-paced, collaborative environment and is motivated to elevate consumer experiences.
Bachelor's degree in Marketing, Business, or related field
3-5+ years in trade marketing, shopper marketing, or sales in beauty, CPG, retail, luxury, or consumer electronics
Strong analytical and data skills with ability to drive insights
Experience in trade promotions, activations, and merchandising
Excellent communication and relationship-building abilities
Proficiency in Microsoft Office and analytics tools such as Nielsen or IRI
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
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