Job Description

Job Description:

Role Summary/Purpose:

The VP, Guitar Center Marketing Leader, will drive the marketing strategy and execution for the Guitar Center credit portfolio – overseeing initiatives that accelerate acquisition, deepen loyalty, and grow customer engagement. This leader will collaborate closely with Guitar Center and internal Synchrony teams to deliver measurable growth aligned with both Synchrony’s financial goals and Guitar Center’s business priorities.

As the marketing leader, this role manages a direct report and partners cross-functionally to shape the card’s value proposition, drive innovation across digital and in-store experiences, and lead new business development efforts within the Lifestyle business team.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Partner with Guitar Center and the Synchrony client team to lead, develop, implement, and monitor dynamic annual growth plans.
• Develop and lead a direct report by providing strategic direction, mentorship, and accountability.
• Establish and develop key relationships at senior levels of partner organization.
• Understand and incorporate Guitar Center’s key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
• Optimize contractual marketing spend and pursue additional funds to meet growth goals.
• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
• Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.
• Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting-edge thinking and agenda.
• Monitor & manage performance of all key credit and marketing metrics vs. plan. Lead the portfolio reviews as a part of the Synchrony Financial planning cycle.
• Help lead marketing strategies for new business development opportunities within the Lifestyle business team.
• Monitor and analyze competitive landscape and industry trends to identify opportunities for Synchrony and our partners to gain market advantage.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.
• 5+ years of marketing experience to include:
  • 2 years of managerial responsibility for both organizations and other professionals
  • 2 years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer-facing programs/products
  • 2 years of experience with digital channels - online and mobile
• Ability to travel as needed; ~20%
• Ability and flexibility to travel for business as required

Desired Characteristics:

• Advanced degree (MS, MBA).
• Marketing experience in the credit card or financial services industries.
• Collaborative style and approach with comfort working in a matrixed, decentralized structure.
• Outstanding communications, relationship building, influencing and collaboration skills.
• Strategic thinking with ability to develop and implement actionable plans to drive business results.
• Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.
• Direct marketing experience with both acquisition and loyalty/lifecycle channels.
• Proven ability to partner and communicate effectively with all levels of the organization.
• Demonstrated project management skills.
• Experience managing customer loyalty programs.

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• N ew hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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