Job Description

Our client, which is an AI-based fitness company, is looking for creative, capable and hands-on VP/Sr. Director/Director of Content & Social Media.

Why to Work for this company?

• Backed by top VCs including Pear VC
• Hundreds of thousands of paying customers
• Profitable for multiple years
• Outstanding team
• Highly competitive compensation and benefits
• Fully remote job

Responsibilities

• Drive customer acquisition by building a content engine that increases reach, followers, and engagement of relevant audience which ultimately translates into app install and usesage.
• Manage content creation and lead owned channels (Youtube, Instagram, Email newsletter) and unowned channels (influencer partnerships).
• Partner with the co-founder and drive a 0-1 iterative process to develop and execute the content strategy that drives ROI.
• Leverage agencies or internal creative teams to create content.
• Role up sleeves and work in the weeds to deliver results.

Qualifications:

• Proven 0→1 strategist who’s scaled owned audiences or product usage from scratch.
• Strong evidence of growing Owned Audience and/or Partner Audience to drive down-funnel business metrics.
• Has intuitive creative taste to generate compelling content hypotheses or provide guidance on creative concepts.
• Health & Wellness background is preferred.

Why this role is positioned well?

• Sitting on a trove of data-driven insights about exercise science.
• Established brand and passionate user base to leverage.
• Have domain authority success from prior SEO efforts.
• We're building this strategy from scratch in context of new AI tooling and capabilities.

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