Job Description

Marketing Associate

Location: Los Alamitos, CA (Hybrid- 3 days onsite)

Type: 6 Months Contract

Description

Job Summary

The overall purpose of this position is to assist in promoting products and programs to a wide variety of audiences. The incumbent in this position is primarily responsible for content and campaigns that generate engagement, conversions, and leads across a variety of mediums. The role reports to the senior marketing manager and does not manage any direct reports. This position works under minimal supervision.

• Key Responsibilities Write, schedule, and execute marketing campaigns for internal and external stakeholders about products and features.
• Create product collateral (e.g. sales enablement documentation, case studies, product videos, website copy, webpages, blog posts, Quora/forum responses, email communication) to articulate the benefits of our products to the world
• Create banners and video content using Canva templates
• Inform external partners of product information and provide sample content to outside channels and platforms.
• Develop and manage plans for product outreach and marketing
• Assist all departments and relevant volunteers as needed with administrative tasks, website updates, volunteer interviews, campaign promotion, and other tasks as needed
• Write marketing copy for print and online promotions, ad words, landing pages, and marketing copy.
• Develop and execute on campaign planning for digital marketing campaigns as assigned.
• Define requirements and resource needs, plans, and executes new campaigns, as assigned
• Ensures that all messaging and communications, both with internal and external audiences, is consistent
• Assist in creating and updating website content, as assigned.

Qualifications

• Education Bachelor's degree or equivalent experience in Marketing, Advertising, or Communications Req
• Work Experience 2-4 years in search engine, digital, or inbound marketing. Req
• Previous experience in digital marketing, product marketing, and/or product management. Req
• Skills and Requirements Extremely organized and great at prioritizing and managing deadlines.
• Excellent written, interpersonal, communication and public speaking/presentation skills.
• Bonus experience and skills include Adobe Creative Suite and blogging.
• Familiarity with content creation for digital platforms is strongly desired.
• Must have demonstrated organizational skills and the ability to work independently and on multiple projects simultaneously.
• Must have excellent writing skills, and be skilled in writing correspondence, reports, progress reports, emails, and Web content pages
• Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
• Prefer working in a collaborative, cross-team capacity. This role requires work across functions and departments. Requires constant interaction with teammates, partners, and prospects.
• Must have working knowledge of online platforms like WordPress and SEO concept

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